Tuesday, 20 April 2010
Paul Isakson - presentation on whats next
In this presentation, paul isakson makes a strong case for product as the marketing; and to add value to products through content;
"The agency's job is to create content so valuable and useful that consumers wouldn't want to live without it."
Jeff Hicks CEO CP+B
its how people engage - why they will find it interesting and participate.
Modern marketing = making peoples lives better