Tuesday, 20 April 2010

Paul Isakson - presentation on whats next


In this presentation, paul isakson makes a strong case for product as the marketing; and to add value to products through content;
"The agency's job is to create content so valuable and useful that consumers wouldn't want to live without it."
Jeff Hicks CEO CP+B

its how people engage - why they will find it interesting and participate.

Modern marketing = making peoples lives better

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