What's Next In Marketing & Advertising
View more presentations from Paul Isakson.
http://paulisakson.typepad.com/planning/
In this presentation, paul isakson makes a strong case for product as the marketing; and to add value to products through content;
"The agency's job is to create content so valuable and useful that consumers wouldn't want to live without it."
Jeff Hicks CEO CP+B
its how people engage - why they will find it interesting and participate.
Modern marketing = making peoples lives better
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