Accessorize

http://www.monsoon.co.uk/page/acchome
Accessorize is another company that aims for the same age group as this H.Samuel campaign. Their logo is slightly whimsical and fun while still keeping enough rigid structure to be serious. The crown over the I gives a subtle hint at being the king/queen of whatever they are selling. The sites heading bar uses a intrecate almost formal pattern in shades of black and grey that adds to the feminine feel to the site.
The leading image on the accessorize homepage is 2 teenage looking girls in a lot of accessories/jewelry looking reasonably glamourous/pop. This has allusions to celebrity style advertising imagery and its noticable that celebrity culture is a big influence on the target audience. There is also heavy use of hot pink in the imagery, a traditionally feminine colour.