Wednesday, 28 April 2010

If you knew about flu...

Advertising campaign by the NHS for flu. Slightly scary rendering of the flu virus; encouraging people to get the flu vaccination. The poster immediately sets a horror-like tone; it draws attention to the poster. The colouring of the poster in shades of blue keeps to the NHS style colours and keeps the poster simple and easy to understand and draws attention to the main information panel. It takes an approach of raising awareness in a slightly exaggerated way to get people to sit up and listen. It is a lot more memorable than a simple message of get a flu shot and i the images of the teethed flu viruses is one that sticks in your mind.

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