Monday, 26 April 2010
Goldsmiths have also gone for a purple style site. This time in black and purple with gold highlights. Again this reflects a sense of status and class with the jewelry. As Goldsmiths have a slightly more up-market aim as well; they want to avoid looking too tacky and want to put across a sense of class and sophistication that can be seen to rub over onto their product. All the sites i have visited so far have had compartmentalized adverts across the site and the mainpage that hope to draw your eye to a certain product. They are consistently trying to attract you to the jewelry. The woman on the main page sells a classy look and sets a tone for the whole site.