Friday 16 April 2010

oxfam logo



The oxfam logo is one of the most recognisable charity logos, as well as the trademark green colour for oxfam. The logo itself seems to be a combination of O and X letters for the OXfam. The letters make up a person as well as the shape of a ribbon, a common theme for a charity, showing the humanitarian aspect. The typeface is a simple bold sans-serif typeface, easy to read from long distances, as well as being clean and to the point. The whole logo feels friendly but serious. Its clear without being over the top with unneeded design elements.

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