H.Samuel

http://www.hsamuel.co.uk/

H.Samuel's website is built around accessibility over style. The whole site is predominantly in a red-purple shade that is H.Samuel colour of choice. There is a heavy use of calligraphic style typefaces and serif typefaces; this adds that sense of value to what your buying, as jewelry is about giving a sense of worth to the product your selling. It has a traditional mixed with modern feel to the designs.