Augmented reality - video

One of the key ways at the moment in what could be the future of advertising is the idea of augmented reality. The video above shows one possible application of it.

Augmented reality is when reality- the world around us, is augmented by computer generated imagery. That is overlaid onto our normal perception of reality, new information about what we are seeing can be shown in realtime and we could have the ability to interact digitally with this augmented reality, to see detail, enhance, or in terms of advertising have advertising in a digital space overlaying our own. The possibilities are almost endless in what could be shown over the top of what we see now.