Thursday, 29 April 2010

Nike Plus

The Nike+iPod Sports Kit is a device which measures and records the distance and pace of a walk or run. The Nike+iPod consists of a small accelerometer[1] attached to or embedded in a shoe, which communicates with either the Nike+ Sportband, a receiver plugged into an iPod nano, or directly with a 2nd or 3rd Generation iPod Touch or iPhone 3GS. If using the iPod or the iPhone 3GS, iTunes software can be used to view the walk or run history.

In addition to tracking personal workout statistics, the Nike+ integrates directly with the Nike website. Workout data can be automatically uploaded to the website during an iPod sync with iTunes or through another program via the website's public API. The uploaded information is mostly not personally-identifying, but does also contain some personal statistics such as weight (if configured). Workout data is stored in XML files on the iPod, which has led some web and applications programmers to offer alternatives to the official Nike reports.

Nike+ is a example of content lead advertising. It takes the brand of nike and adds something that improves peoples (in this case runners) lives. This makes them connect to the brand more strongly, and the better the connection, the more likely they will buy from that brand in the future. The design behind the Nike+ branding is simple; the world famous Nike symbol on red with a small + sign next to it. Its simple and to the point and easily recognisible.

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