Friday, 16 April 2010

Ctrl-Alt-Shift



Ctrl+Alt+Shift is a charity aimed at younger people to get people to interact with causes. The logo and name itself, play on the keyboard shortcuts on computers as well as the shortened names they are refered to on the keys. This is reflected in the logo as it uses the same bold sans-serif typeface that would appear on a computer screen, but the kerning is adjusted to bring the whole thing into a more logo shaped letterform instead of a group of text. I would say the logo is slightly misleading as it has so many references to computers but nothing but an slightly obscure charitable message that isnt at all obvious unless you know what the charity is about already. It does itself no favours in displaying what the charity is about, and to the layperson they may think it is something to do with computers.

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