Claire's

http://www.claires.co.uk/

Claire's is another big chain that targets the same audience as this H.Samuel campaign. The Logo for Claire's is a simple sans serif. a little boring for something such as a jewelry company, but it is plain talking and approachable. It is a very well known name so there is less need to sell what the shop does as the name is synonymous with young jewelry already. The simple type could also be said to reflect the cheap nature of the store; a almost no frills approach to jewelry selling.
The logo and site use a deep purple as the predominate colour in the site. This is another slightly feminine hue; purple also has long conotations with richness and class. The site features a definite young model audience, with a lot of patterns and intricate pictures; this is something that attracts the target audience.