F.Hinds

http://www.fhinds.co.uk/?source=aw

F.Hinds has a very similar logo style to H.Samuel; and a likeness to goldsmiths as well. These are all long running jewelry stores. This type of logo seems to be a traditional almost serif type that is common across the spectrum as showing a sense of trust and long running tradition within Jewelry stores. The name and design have a old, family run style to it . The site uses mainly white to showcase the jewelery against, with a muted red/purple for the detailing. Each company hasnt strayed far from the purple tones. The site again is very accessible and is based around getting people to see as many products easily as possible. The logo i would say is too stuffy for a younger audience who see jewelry as more fun than serious gift pieces and wedding related jewelry. This should be reflected in my rebranding of H.Samuel.