Friday, 16 April 2010
Denis Olenik - Avivo
http://www.behance.net/maximalist - Denis Olenik
Some lovely modern work by Denis Olenik. He is an independent brand developer based in Belarus. Avivo is a interaction based IT company. It is good to see a brand developers methods, especially one so on top of his game is Denis Olenik. He has a clean yet geometric take on logo design, using more gradients and colours than others, a shift in the printing industry means more colours for less and you can find a lot more modern companies creating design that is more colourful well still maintaining a professional quality overall.
The avivo design has a suitable slightly futuristic vibe, which goes well with a company thats looking to the future. The type is a crafted sans-serif with smooth lines, that give it an almost alien aspect but still a lot of clarity to read. The logo looks clean but it is slightly non-discript and it is hard to fathom what the company is based in from looking at the logo. But with large companies that often reach into several different areas a logo that stands alone may often be preferable.
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