Friday, 16 April 2010

Chariad Logo



Chariad logo. This logo is in my opinion reasonably weak. The logo imagery is of a figure, but is misshapen for no real reason. The text is in need of some kerning. The choice of typeface for the sub-title seems weak and unreflective of the charities aims. The red top of the I has no reason to be a different colour, it signifies nothing. The image is located off-centre and there doesnt seem to be enough thought put into the whole thing.

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