Back to the Future: Have We Lived Up to Expectations of Advertising?

http://adage.com/adage80/article?article_id=142985
"In 1977, Ad Age ran biochemist and science-fiction author Isaac Asimov's piece forecasting what the advertising "future" would be like in 2000. Within it are the seeds of many advances in current use: opt-in advertising, e-readers, 3-D technology and "private TV channels," which one might consider a private YouTube channel or a Facebook profile today. And his theory of "advertology" might well be analogous to the current movement toward cause and purpose-driven marketing."

advertology could be considered the science of persuasion. In predicting from 1977 what 2000 would look like, Isaac Asimov is did then what we hope to do now and predict what could happen in the future of advertising, and how advertising and this "science of persuasion" can be used to promote the causes of the world and make the world a better place