More Final layouts

Design context final website layouts

Design Context development

Design development for the website for my design context

Design context layout rough

basic idea for the site is separate sections for communication, the home, power, the natural world and the city and predictions from each section backed up from research on the internet.

Section Seven

http://www.sectionseven.com/

Beautiful online flash portfolio. Folding booklike design is intuitive and interesting. Work is cleanly presented and the moving format adds novelty without being overbearing. The logo for the agency is sharp and is used well in context and becomes slightly interactive.

65 Excellent Flash Designs

http://www.smashingmagazine.com/2007/10/30/65-excellent-flash-designs/

Excellent breakdown on the do's and dont's of flash based design; with a good link through to many inspirational flash websites.

Hesperian.org

Hesperian.org is a publisher of books for charities, including "Where there is no doctor" and Where women have no doctor; two of the key texts i am getting my infographic information from. These come with their own graphics which may or may not meet the final cut for the flipbook.

Nike Plus

The Nike+iPod Sports Kit is a device which measures and records the distance and pace of a walk or run. The Nike+iPod consists of a small accelerometer[1] attached to or embedded in a shoe, which communicates with either the Nike+ Sportband, a receiver plugged into an iPod nano, or directly with a 2nd or 3rd Generation iPod Touch or iPhone 3GS. If using the iPod or the iPhone 3GS, iTunes software can be used to view the walk or run history.

In addition to tracking personal workout statistics, the Nike+ integrates directly with the Nike website. Workout data can be automatically uploaded to the website during an iPod sync with iTunes or through another program via the website's public API. The uploaded information is mostly not personally-identifying, but does also contain some personal statistics such as weight (if configured). Workout data is stored in XML files on the iPod, which has led some web and applications programmers to offer alternatives to the official Nike reports.

Nike+ is a example of content lead advertising. It takes the brand of nike and adds something that improves peoples (in this case runners) lives. This makes them connect to the brand more strongly, and the better the connection, the more likely they will buy from that brand in the future. The design behind the Nike+ branding is simple; the world famous Nike symbol on red with a small + sign next to it. Its simple and to the point and easily recognisible.

Basic website design

Paul Isakson - A brands most urgent questions

http://paulisakson.typepad.com/planning/2010/01/the-ideal-modern-brand.html

The Modern Brand: Defined by Purpose and Action, Not a Position
Once the brand defines its massive problem to solve, they then develop a very clear point-of-view on how they believe this should be done, which becomes exactly how they do it. The brand then is based on the combination of its point-of-view for how to solve their massive problem(s) and its actions for doing so.

Rather than being based on a position, the brand is based on purpose and action. So, instead of being built around the idea of giving you the "whitest whites", they are about cleaning up the world and having their own view and actions on how they do this.

With its clearly defined view and direction, the brand works diligently to make sure that every action they take reinforces their purpose, using their core beliefs and values serve as their guide. It's no longer about being the biggest. It's about vigilantly doing the best they can at fulfilling their stated purpose of doing something for the world and the people who use/buy them.

In doing this, I believe that these brands will be able to thrive. You don't have to be the biggest to be enormously successful. You just have to be relentlessly focused on doing something meaningful for others and/or the world.

So, what are you doing for others? What are you doing for the world?

Paul Isakson - presentation on whats next

What's Next In Marketing & Advertising

View more presentations from Paul Isakson.

http://paulisakson.typepad.com/planning/

In this presentation, paul isakson makes a strong case for product as the marketing; and to add value to products through content;
"The agency's job is to create content so valuable and useful that consumers wouldn't want to live without it."
Jeff Hicks CEO CP+B

its how people engage - why they will find it interesting and participate.

Modern marketing = making peoples lives better

Leo Burnett Group Predictions 2009+

Youtube video outlying some of the trends predicted by the Leo Burnett Group.


economic situation profoundly effect our cultural context. Predicted is a more grounded social and creative phase, with marketing being more tangiable and honest.value reassessment - truely meaningful, confident, secure, honest, progressive
A fast pace of change,
trust economy people will put more into brands that they trust, and these will be the most successful companies that go the extra mile will prosper
products that are economical and environmental will be unstoppable
Internet TV is mainsteam
content free from central control
Ideas, brand logos or simple short codes will be threads that link content together
Gaming will become a mass persuit "generation game"
percieved wisdom changes on a daily basis, more contridictory opinions and diverse opinions presented
brand no longer a landing point, no more a static brand, but vechicles not just destinations.

Techno//marketer presentation on future advertising

The future of advertising

View more presentations from Matt Dickman.

Presentation by the blogger Matt Dickman who runs techno//marketer on future trends in advertising. Very interesting presentation, shows a lot about how marketing and advertising and how all will merge in the future and all about getting the best idea across on every media.

Cardlytics - web bank statement advertising

http://adage.com/article?article_id=143361

McDonalds, Macys have started using a new advertising medium - web bank statements, that give targeted ads based on your bank statements;
Here's how it works: When a bank customer signs in to view his or her online statement they can see various reward offers in three places, alongside transactions, in a column on the transaction page or on a rewards-summary page. To activate the offer, they must click, and once the reward is activated, it is automatically converted when the consumer uses his or her debit or credit card at that merchant and the transaction is processed by their bank. No special software or interaction is necessary on the part of merchants. And because the program uses transaction data from debit cards and credit cards, the ads on the online statement are applicable to transactions made online or offline.

Advertising is getting more invasive in all aspects and there is a continual search to find new and better places to advertise to a targeted audience.This is just another way of doing that.

Developing for IPad

Iphone apps can scale upto the ipad or be developed for them specifically. Details:

.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology

1024-by-768-pixel resolution at 132 pixels per inch (ppi)

Fingerprint-resistant oleophobic coating

Support for display of multiple languages and characters simultaneously

developing for android

http://developer.android.com/guide/practices/screens_support.html
The website above discusses how to develop apps for the android mobile operating system.

android is slightly harder to design for as it is designed to run on a variety of different devices at different resolutions.

Low density (120), ldpi Medium density (160), mdpi High density (240), hdpi
Small screen
QVGA (240x320), 2.6"-3.0" diagonal
Normal screen
WQVGA (240x400), 3.2"-3.5" diagonal
FWQVGA (240x432), 3.5"-3.8" diagonal
HVGA (320x480), 3.0"-3.5" diagonal
WVGA (480x800), 3.3"-4.0" diagonal
FWVGA (480x854), 3.5"-4.0" diagonal
Large screen
WVGA (480x800), 4.8"-5.5" diagonal
FWVGA (480x854), 5.0"-5.8" diagonal

Developing for IPhone

To develop apps and graphics for the Iphone the resolution of the screen is 320x480 pixels, with a pixel density of 160ppi. Seen above is the standard app components that users will be used to within an app.

http://developer.apple.com/iphone/library/documentation/UserExperience/Conceptual/MobileHIG/PartII/PartII.html
above link is the "iphone human interface guidelines" that defines what can and can't be done within an app, what people expect to do with various components of the app.

Future of advertising discussion

Bob Garfield on Journalism, Advertising, and Future from OurBlook.com on Vimeo.

http://www.ourblook.com/index.php?topic=future_of_advertising

Bob Garfield video interview on the future of advertising and the collapse of media infrastructure around the world and how old media has been taking over by new media and digital revolution

Bob Garfield is the author of chaos scenario.

http://adage.com/article?article_id=45561

advertarian/360 degree branding

Video - Rory Sutherland life lessons from an ad man

Improvement of intangible value as a more viable alternative to a consumer future.

excerpt of an interview with Rory Sutherland
http://blog.ted.com/2009/10/qa_with_rory_su.php

Associated with your name is the phrase "360 degree branding." What is that exactly? What makes a campaign or an approach 360 degree?

I don’t think it’s something you can ever actually say, “OK, right. Mission accomplished.” I think it’s a vector, a direction, an aspiration. What it really understands is that there was a period of some mass media dominance, particularly with your advertising package groups, where the brand resided in the decisions you made on packaging, distribution and price, and mass advertising. If you had more or less covered those bases, you could say, “Well, a brand was created. Job done.” Of course, more and more brands now are highly experiential, and to some extent brands which were once considered product brands are now very much service brands.

Dave Ogilvy was a very early person to understand this. He was a massive enthusiast of, for example, direct marketing, long before other advertising people were, and he was also a very early person to spot the significance of brand value and long-term brand building as a role of advertisers.

What happens now, in a different media world, is we take our cues from far, far more diverse sources. One interesting perspective that obviously involves social media is that to some extent you might say that recommendation is the new promotion. Many people seeking reassurance on making a purchase decision will look to their peer group to provide it, often more than they might look to advertising. In some cases, people prefer a peer group even to experts. Even though Amazon pays for professional book reviews and provides them right next to the book, 80 percent of people prefer to read the reviews written by ordinary book readers. And maybe they just think that the average buyer of this book is more likely to reflect their tastes than a professional writing for the New York Review of Books -- not a totally insane assumption, by the way.

So, brand cues can be anywhere, as well as the heuristics people use. For example, there is an advertising heuristic, which is a fairly good rule of thumb, that advertised brands are of a higher quality than unadvertised brands. Two things: You’re unlikely to spend an awful lot of money promoting a product that isn’t actually much good -- it’s said that advertising a bad product merely speeds its decline in many ways. And, secondly, the assumption that someone who invests in a long-term reputation, through building a brand, is far less likely to risk that reputation by producing a crappy car or useless DVD player than someone you’ve never heard of before. And this applies to everything. Nearly all transactions are based on asymmetrical information. It’s the same in the case of investing in a bank. What is there to reassure me that this guy isn’t going to disappear with my money? One of the signals that banks traditionally use is architecture. They build a big bank branch, with marble pillars and an impression of permanence.

There was a Nobel Prize won, by I think Joseph Stiglitz, on the concept of “signaling,” which is what people do in markets where there’s a lot information asymmetry. What is it that businesses do to create enough trust that they can actually sell what it is that they’re selling? Advertising is one of those, recommendation through social media is another one, design is probably another, as is the quality of your online interface. There are a lot of cues that people take when deciding whether to trust a brand and whether to respect it, and 360 is just the acknowledgment that it’s not enough for an advertising agency to say, “We’ve done your advertising. Your packaging looks quite good. So, it’s a slam dunk, job done, we’re off to the races.”

One of the things you notice now, because brands can be experienced in more and more ways, is that the 360 idea is used to regard every interaction and point of contact as a brand-building opportunity. The extent to which social media, in some categories, may be almost a substitute for advertising in creating trust and reputation, is an important one. In some categories, it’s less important, but there are some high engagement categories such as buying a digital camera. It’s something to look for, certainly.

John Gerzema: The post-crisis consumer

TED talk on consumers after the financial crisis.

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.