Monday, 26 April 2010
Kabiri logo uses a widely spaced all uppercase sans-serif logo. It has a strong modern feel to it with good balance on the letters. The site is smartly designed with slight gradients of grey into white; some some highlights in gold. The site aims for a modern yet sophisicated look and i feel it achieves this to a large extent. I could see this modern branding putting off some of the target audience for the sammy's brand as it isnt playful or fun enough. I think the aim is a slightly older stylish group, not a overly young one.