Beaverbrooks

www.beaverbrooks.co.uk

Another high-street jeweler. Beaverbrooks has a reasonably thin, serif typeface for its logo; along with a ornate B within a circle. It uses the traditional logo setup of large name over -jewelers- which seems to be a common link between many of the top jewelry retailers. The site is a slightly ugly brown. It uses a pattern of the B Beaverbrooks logo but it is low resolution and doesn't look high quality. It has cutout box adverts similar to the other sites, but there is a decidedly more tacky quality to the website. It uses a purple or pink colour on a lot of its range adverts and information text. The circled B works reasonably well as a logo, as its small and simple yet quite recognisable and is applyable to nearly any range of product or promotional material on any colour.