Friday, 16 April 2010

WS Logos



http://www.wslogos.com/ a part of WSblogz, a web design magazine, showcasing more great logos.

Featured by http://brand-berry.ru/ are some colourful logos. This seems to be a recent trend of using gradient heavy, colourful logos. The have strong impact on a white page but i feel they loose something when applied to other types of stock, they are complicated and detail may be lost when seen in a smaller setting. They cost of printing such logos would be high, and would have to be a big decision on the part of the company to print in full colour. Often this type of design is better for more upmarket companies with money to impress. They are often overworked for no reason and they are colourful "for the sake of it" and not for a strong design reason. I feel a more minimal approach may work better and have more impact, as well as having more applications across a variety of media.

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