http://www.guardian.co.uk/media/pda/2010/feb/26/mobilephones-mobile
Guardian article about the like minds conference in exeter looking at 3 near future technologies; location based services, augmented reality and gaming.
"When done right, location based apps offer better connections, augmented reality offers better information and games offer you the ability to explore more effectively the environments in which you exist, she said."
these are technologies that are advancing today and we have some major applications of them already, 3-5 years is usually the difference between early adopters ( people who pick up and use technology first) and the general public. Companies are now developing the applications for this ideas and in the near future will become commonplace. Advertising will have to adapt to this new medium.
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