Ikea - Parisian subway campaign

Innovative design/concept by ikea on the Paris subway system by putting the new product line in the subway so people waiting for the train can sit on them. This was a counter to the image that ikea furniture is cheap and wears out easier. The design of the posters behind the furniture still keeps the simple ikea design style and relates to ikea so the idea sells itself. It also gives the imagery of sitting in a living room and is a clever concept. It creates a talking point and i think this campaign will be very effective.