SWAG - jewelry london

http://www.swaguk.co.uk/

Swag, a chain of jewelry stores in London, has a more playful take on company names. The SWAG logo still keeps to reasonably traditional grounds; namely name over a ----est 1974---- line; this style is reasonably uniform over all the different jewelry stores. All the companies want to give a sense that they have been around for a while and can be trusted; They also stick to solid branding with not very much playfulness within the logos; they are serious and austere. This means it doesnt distract from the pieces they are selling. The site itself has a similar feel to the tiffany's site. It uses subtle variations of purple and white. It has well photographed showcases on the latest lines and it is accessible and sells itself well.