Friday, 13 November 2009
Feel good drinks
The feel good drinks site utilises a faux-hand made approach to the site, it has bright colours and a feeling of innocence and summer. It uses a lot of reasonably cliche imagery such as rainbows, a shining sun and rolling green hills. It has quite a cutesy feel and a positive vibe. This is the sort of market im aiming at, positive, happy and maybe slightly hippy. The site is reasonably entertaining to click through as you are not sure what kind of fun animation could happen next. The feelgood approach could be seen as a little heavy handed, it doesnt pull any punches with its positive message.