Sunday, 15 November 2009
Feel good drinks - competitor - Oasis rubber duckzilla
Oasis is another competitor in the fruit drink market. Their product is less aimed at the health market but has a massive market share and can be found almost anywhere. This is in part due to being made by coca-cola. Its not as healthy as the feel good drink and contains a lot of sugar.
Their current campaign is "oasis for people who dont like water" with a rubber duckzilla character. It plays on japanese culture and plays a wierd card. Its certainly memorable but the "for people who dont like water" line is slightly strange and there is a feeling of too much strange for many people.