Sunday, 15 November 2009
Feel good drinks - Market Competitor - innocent
Innocent smoothies have the same market and positive spin on the healthy drink market. The logo and cleanness of the packaging make it stand out and its become a household name. They use the same positive language across all their copy. Their website is cleaner yet carries the brand and has a touch of fun in the wiggling links. Innocent smoothies used to be called fasttractor, the change to innocent helped make them a well known name.