Friday, 23 October 2009

Hench Records

Hench Records -

A Dubstep label started in 2007 in bristol by the artist Jakes. Their logo is in a gangster-like old english font with some stylistic flair detailing. The crown is traditional to hip-hop and graffiti to show the "king" or head of an area, scene or idea. The design is nothing original but would appeal to the perceived fan-base of dubstep music. It often trades in macho and dark imagery. HENCH stands for Hard Earned Never Caught Hustling. This again trades in on the gangster image they want to portray. The type has a slightly grungy, worn look. Hench is also slang for big, and this label goes out to come across as big, cool and aggressive.

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