http://uk.tiffany.com/
Tiffany and co. Has a simple uppercase serif typeface, with a sense of age, respectability and class behind it. It also has a slightly timeless feel. This reflects that expensive pieces could be passed through families. Tiffany & Co. is a strong brandname and their trade isnt located within the label; it has a more exclusive feel to it. The website is smart and minimalist; giving room for the jewelry to shine. The Jewelry is laid out artistically with strong composition; it feels like care has been taken in every part of the site to give a superior viewing experience. It doesnt just lay out everything haphazardly.
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