Strong branding from stereotype. The logo is distinctive and includes a element (the S) thats recognizable on its own. A lot of record labels have very distinctive logos that can then be applied to various media. The audience often buys merch such as stickers, t-shirts and the like so something that works and is considered cool to the key demographic (18-25 clubbers) is a success. With this release cover the logo is enlarge and abstracted slightly with vibrant colour and strong rounded lines that break it up giving it a bold distinctive feel. The colour use reflects the vibrancy of the music, and the design works perfectly for the format.
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